HOW TO SUCCEED IN MRBEAST PRODUCTION (leaked PDF) (simonwillison.net)Whether or not you enjoy MrBeast’s format of YouTube videos (here’s a 2022 Rolling Stone profile if you’re unfamiliar), this leaked onboarding document for new members of his production company is a compelling read. \ It’s a snapshot of what it takes to run a massive scale viral YouTube operation in the 2020s, as well as a detailed description of a very specific company culture evolved to fulfill that mission.