- “Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Ecliptic (Wikipedia)
The ecliptic or ecliptic plane is the orbital plane of Earth around the Sun. From the perspective of an observer on Earth, the Sun’s movement around the celestial sphere over the course of a year traces out a path along the ecliptic against the background of stars. The ecliptic is an important reference plane and is the basis of the ecliptic coordinate system.