- “Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Lozenge (shape) (Wikipedia)
A lozenge (/ˈlɒzɪndʒ/ LOZ-inj; symbol: ◊), often referred to as a diamond, is a form of rhombus. The definition of lozenge is not strictly fixed, and the word is sometimes used simply as a synonym (from Old French losenge) for rhombus. Most often, though, lozenge refers to a thin rhombus—a rhombus with two acute and two obtuse angles, especially one with acute angles of 45°. The lozenge shape is often used in parquetry (with acute angles that are 360°/n with n being an integer higher than 4, because they can be used to form a set of tiles of the same shape and size, reusable to cover the plane in various geometric patterns as the result of a tiling process called tessellation in mathematics) and as decoration on ceramics, silverware and textiles. It also features in heraldry and playing cards.