https://github.com/davepinch/pinchy.cc/blob/master/content/topics/computers/systems/altair-8800/magazine-cover/archive-january-1975-popular-electronics.md
[Ed Roberts] pitched Solomon [Les Solomon, editor at Popular Electronics] a promise that he could build a computer around the new, more powerful Intel 8080 processor. This pitch became Altair—named, according to legend, by Solomon’s daughter, after the destination of the Enterprise in the Star Trek episode “Amok Time”—and it set the hobby electronics world on fire when it appeared as the January 1975 Popular Electronics cover story.