- Just Do It (Wikipedia)
Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to death row Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.
- Calymmian (Wikipedia)
The Calymmian Period (from Ancient Greek: κάλυμμα, romanized: kálymma, meaning “cover”) is the first geologic period in the Mesoproterozoic Era and lasted from 1600 Mya to 1400 Mya (million years ago). Instead of being based on stratigraphy, these dates are defined chronometrically.