- Just Do It (Wikipedia)
Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to death row Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.
- Cytisus scoparius (Wikipedia)
Cytisus scoparius (syn. Sarothamnus scoparius), the common broom or Scotch broom, is a deciduous leguminous shrub native to western and central Europe. In Britain and Ireland, the standard name is broom; this name is also used for other members of the Genisteae tribe, such as French broom or Spanish broom; and the term common broom is sometimes used for clarification. In other English-speaking countries, the most common name is “Scotch broom” (or Scots broom); however, it is known as English broom in Australia.