- “An eye for an eye” (Biblical Hebrew: עַיִן תַּחַת עַיִן, ʿayīn taḥaṯ ʿayīn) is a commandment found in the Book of Exodus 21:23–27 expressing the principle of reciprocal justice measure for measure. The earliest known use of the principle appears in the Code of Hammurabi, which predates the writing of the Hebrew Bible but not necessarily oral traditions.
- Just Do It (Wikipedia)
Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to death row Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.