Marcel Duchamp in 1917, consisting of a porcelain urinal signed “R. Mutt”. In April 1917, an ordinary piece of plumbing chosen by Duchamp was submitted for an exhibition of the Society of Independent Artists, the inaugural exhibition by the Society to be staged at the Grand Central Palace in New York. When explaining the purpose of his readymade sculpture, Duchamp stated they are “everyday objects raised to the dignity of a work of art by the artist’s act of choice.” In Duchamp’s presentation, the urinal’s orientation was altered from its usual positioning. Fountain was not rejected by the committee, since Society rules stated that all works would be accepted from artists who paid the fee, but the work was never placed in the show area. Following that removal, Fountain was photographed at Alfred Stieglitz’s studio, and the photo published in the Dada journal The Blind Man. The original has been lost.- Marcel Duchamp (Wikipedia)
Henri-Robert-Marcel Duchamp (UK: /ˈdjuːʃɒ̃/, US: /djuːˈʃɒ̃, djuːˈʃɑːmp/, French: [maʁsɛl dyʃɑ̃]; 28 July 1887 – 2 October 1968) was a French painter, sculptor, chess player, and writer whose work is associated with Cubism, Dada, and conceptual art. He is commonly regarded, along with Pablo Picasso and Henri Matisse, as one of the three artists who helped to define the revolutionary developments in the plastic arts in the opening decades of the 20th century, responsible for significant developments in painting and sculpture. He has had an immense impact on 20th- and 21st-century art, and a seminal influence on the development of conceptual art. By the time of World War I, he had rejected the work of many of his fellow artists (such as Henri Matisse) as “retinal”, intended only to please the eye. Instead, he wanted to use art to serve the mind.