- Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to death row Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.
- Tokyo (Wikipedia)
Tokyo (/ˈtoʊkioʊ/; Japanese: 東京, Tōkyō, [toːkʲoː]), officially the Tokyo Metropolis (東京都, Tōkyō-to), is the capital of Japan and the most populous city in the world with a population of over 14 million residents as of 2023. The Tokyo metropolitan area, which includes Tokyo and nearby prefectures, is the world’s most-populous metropolitan area with 40.8 million residents as of 2023.