- Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom and United States through the mid- to late 1960s, peaking in the early 1970s. Initially termed “progressive pop”, the style was an emergence of psychedelic bands who abandoned standard pop traditions in favour of instrumentation and compositional techniques more frequently associated with jazz, folk, or classical music. Additional elements contributed to its “progressive” label: lyrics were more poetic, technology was harnessed for new sounds, music approached the condition of “art”, and the studio, rather than the stage, became the focus of musical activity, which often involved creating music for listening rather than dancing.