- Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the “alternative lifestyle” areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym “SCUM” officially stood for “subculture urban marketing”. Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.
- Pollux (star) (Wikipedia)
Pollux is the brightest star in the constellation of Gemini. It has the Bayer designation β Geminorum, which is Latinised to Beta Geminorum and abbreviated Beta Gem or β Gem. This is an orange-hued, evolved red giant located at a distance of 34 light-years, making it the closest red giant (and giant star) to the Sun. Since 1943, the spectrum of this star has served as one of the stable anchor points by which other stars are classified. In 2006 an exoplanet (designated Pollux b or β Geminorum b, later named Thestias) was announced to be orbiting it.