- Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the “alternative lifestyle” areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym “SCUM” officially stood for “subculture urban marketing”. Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.
Then the Lord said to Moses, “Tell the Israelites this: ‘You have seen for yourselves that I have spoken to you from heaven:
Exodus 20:22 NIV