- Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the “alternative lifestyle” areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym “SCUM” officially stood for “subculture urban marketing”. Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.
- Andrew Johnson (allthetropes.org)
Andrew Johnson was the first US President to be impeached. He is generally considered to be one of the worst Presidents, though one could easily argue it’s not entirely his fault. He was the only senator from a seceding state to remain pro-Union, so he was chosen as Lincoln’s running mate to broaden the ticket’s appeal and garner votes from Southern sympathizers. He was never intended to be anything other than a grab for votes. Then Lincoln got shot. Oops.