- Robert Burnham Jr. (June 16, 1931 � March 20, 1993) was an American astronomer, best known for writing the classic three-volume Burnham’s Celestial Handbook. He discovered numerous asteroids, including the Mars crossing asteroid 3397 Leyla, and six comets.
- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.