- Speculative fiction (also known as the fantastic, and as fantastika in Slavic countries) is an umbrella genre of fiction that encompasses all the subgenres that depart from realism, or strictly imitating everyday reality, instead presenting fantastical, supernatural, futuristic, or other imaginative realms. This catch-all genre includes, but is not limited to, science fiction, fantasy, horror, slipstream, magical realism, superhero fiction, alternate history, utopia and dystopia, fairy tales, steampunk, cyberpunk, weird fiction, and some apocalyptic and post-apocalyptic fiction. The term has been used for works of literature, film, television, drama, video games, radio, and their hybrids.
- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.