painting 1 (childhood) of
- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- The Voyage of Life (Wikipedia)
The Voyage of Life is a series of four paintings created by Thomas Cole in 1842, representing an allegory of the four stages of human life. The paintings, Childhood, Youth, Manhood, and Old Age, depict a voyager who travels in a boat on a river through the mid-19th-century American wilderness. In each painting the voyager rides the boat on the River of Life accompanied by a guardian angel. The landscape, each reflecting one of the four seasons of the year, plays a major role in conveying the story. With each installment the boat’s direction of travel is reversed from the previous picture. In childhood, the infant glides from a dark cave into a rich, green landscape. As a youth, the boy takes control of the boat and aims for a shining castle in the sky. In manhood, the adult relies on prayer and religious faith to sustain him through rough waters and a threatening landscape. Finally, the man becomes old and the angel guides him to heaven across the waters of eternity.
