- “United we stand, divided we fall” is a phrase used in many different kinds of mottos, most often to inspire unity and collaboration. Its core concept lies in the collectivist notion that if individual members of a certain group with binding ideals – such as a union, coalition, confederation or alliance – work on their own instead of as a team, they are each doomed to fail and will all be defeated. The phrase is also often referred to with only the words “United we stand”.
- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.