- Set on sparkling San Francisco Bay, Berkeley (pronounced BURK-lee) will surprise those who recall it as the counter-culture center of the 1960s. Free Speech and flower power are forever in the city “DNA,” but Berkeley has evolved into a culinary and cultural travel destination. You’ll still see more tie-dye per capita in Berkeley, but a deeper look reveals a dynamic East Bay city filled with superb theaters, restaurants, and shops. Berkeley’s progressive, free-thinking environment has seen the birth of quality attractions, great food from many cultures, and of course the internationally renowned University of California, Berkeley. For a city of just over 100,000 people—barely a medium-sized city in the California context—Berkeley is extremely complex.