- Way down yonder in New Orleans (French: La Nouvelle-Orléans), you’ll find the roots of jazz and a blossoming culture that is unlike anything else on Earth. Here, the laid-back atmosphere of the riverfront South has mixed with French sophistication, Spanish style, and African-American energy to create something greater than the sum of its parts. “NOLA” is the largest city in Louisiana and one of the top tourist destinations in the United States.