The Bad Boy enterprise is the foundation of Combs’ wealth and power. Bad Boy has sold over 500 million records through its lucrative distribution deals with the top music companies in the world, and has signed acclaimed hip hop and R&B artists, including The Notorious B.I.G., Mary J. Blige, and Usher. Combs later founded CE OPCO, LLC a/k/a Combs Enterprises, later rebranded as Combs Global, to serve as a home for his portfolio of businesses, including his investments in the music, fashion, fragrance, beverage, marketing, film, television, and media industries. On information and belief, Combs Global houses Bad Boy and other notable businesses such as Combs’ fashion line Sean Jean, his vodka line Cîroc, and his cable media company REVOLT MEDIA.

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Enterprise, Alabama (Wikipedia) Enterprise is a city in the southeastern part of Coffee County and the southwestern part of Dale County in Southeastern Alabama, United States. Its population was 28,711 at the 2020 census. Enterprise is the primary city of the Enterprise micropolitan statistical area (with the portion of the city in Dale County part of the Ozark micropolitan statistical area). It was originally a part of Enterprise–Ozark micropolitan area before being split; for a longer while it was originally part of the Dothan-Enterprise-Ozark combined statistical area but is now its own separate primary statistical area in later censuses.