HOW TO SUCCEED IN MRBEAST PRODUCTION

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HOW TO SUCCEED IN MRBEAST PRODUCTION (leaked PDF) (simonwillison.net) Whether or not you enjoy MrBeast’s format of YouTube videos (here’s a 2022 Rolling Stone profile if you’re unfamiliar), this leaked onboarding document for new members of his production company is a compelling read. \ It’s a snapshot of what it takes to run a massive scale viral YouTube operation in the 2020s, as well as a detailed description of a very specific company culture evolved to fulfill that mission.

If somebody wants to stay in their house, that’s great. They should be allowed to stay in their house, and they should not be compelled to leave. But to say that they cannot leave their house, and they will be arrested if they do, this is fascist. This is not democratic. This is not freedom. Elon Musk, New York Times (30 April 2020)