The true light that gives light to everyone was coming into the world.
Wisdom is better than weapons of war: but one sinner destroyeth much good.Ecclesiastes 9:18 KJV
He was in the world, and though the world was made through him, the world did not recognize him.John 1:10 NIV
He himself was not the light; he came only as a witness to the light.John 1:8 NIV