- Mineralogy (opengeology.org)
Minerals are our planet. They form the Earth and the bedrock that we live on, making up all of Earth’s rocks and sediments, and they are important components in soils. So, they literally are the foundations for our lives. Perhaps because they are ubiquitous, most people don’t even notice them or consider that all rock is made of minerals. But, engineers do because building a bridge or other structure on unstable material, or using poor ingredients for construction of all sorts, would lead to disasters. And, farmers care about minerals because healthy soils produce great crops. Petrologists who study rocks of all sorts need to know about minerals. And others who use resources in manufacturing need minerals. So, the world’s people rely on minerals. And, minerals, mineral production, and the study of minerals are absolutely essential to maintain our lifestyles.
- Just Do It (Wikipedia)
Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to death row Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.