Law of attraction (New Thought) (Wikipedia) The law of attraction is the New Thought spiritual belief that positive or negative thoughts bring positive or negative experiences into a person’s life. The belief is based on the idea that people and their thoughts are made from “pure energy” and that like energy can attract like energy, thereby allowing people to improve their health, wealth, or personal relationships. There is no empirical scientific evidence supporting the law of attraction, and it is widely considered to be pseudoscience.