- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Meadowdale Beach Park - Lunds Gulch (wta.org)
This is a great all-season hike featuring beautiful mature second growth forest and beach access. Hike down a lushly forested ravine with a babbling creek, home to many species of salmon and trout. Follow the creek to its estuary as it empties into Puget Sound. If you extend your hike to the beach, breathe in the serene panorama of Brown’s Bay, Puget Sound, the islands, and the Olympic Mountains. Watch the seabirds and go beachcombing to look for crabshells, anemones, and other treasures.
- Project SCUM (Wikipedia)
Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the “alternative lifestyle” areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym “SCUM” officially stood for “subculture urban marketing”. Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.