- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Homemade liquid nitrogen generator using Joule Thomson Throttling (homemadeliquidnitrogen.com)
I determined that there was no good tutorial on how the average person can liquefy nitrogen or air. A few references to cryocoolers, which use an internal helium Stirling engine to create a cold head exist, and I even saw one person use this as a means to liquefy nitrogen, allowing the gas to condenses as it passes over the head. This method is cheating because it relies on a self-contained refrigeration unit. I wanted to do this using regenerative cooling just like Carl Linde back in 1895.
- Project SCUM (Wikipedia)
Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the “alternative lifestyle” areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym “SCUM” officially stood for “subculture urban marketing”. Perhaps recognizing the offensive nature of its label, the marketing plan was later renamed Project Sourdough.