- Game theory (Wikipedia)
Game theory is the study of mathematical models of strategic interactions. It has applications in many fields of social science, and is used extensively in economics, logic, systems science and computer science. Initially, game theory addressed two-person zero-sum games, in which a participant’s gains or losses are exactly balanced by the losses and gains of the other participant. In the 1950s, it was extended to the study of non zero-sum games, and was eventually applied to a wide range of behavioral relations. It is now an umbrella term for the science of rational decision making in humans, animals, and computers.
- From ACS to Altair: The Rise of the Hobby Computer (technichistory.com)
A certain pattern of technological development recurred many times in the decades around the turn of the twentieth century: a scattered hobby community, tinkering with a new idea, develops it to the point where those hobbyists can sell it as a product. This sets off a frenzy of small entrepreneurial firms, competing to sell to other hobbyists and early adopters. Finally, a handful of firms grow to the point where they can drive down costs through economies of scale and put their smaller competitors out of business. Bicycles, automobiles, airplanes, and radio broadcasting all developed more or less in this way.