the abstract concept for which 'Just Do It' applies

date

Gang war in Haiti (Wikipedia) Since 2020, Haiti’s capital, Port-au-Prince, has been the site of an ongoing gang war between two major criminal groups and their allies: the Revolutionary Forces of the G9 Family and Allies (FRG9 or G9) and the G-Pep. The Government of Haiti and Haitian security forces have struggled to maintain their control of Port-au-Prince amid this conflict, with gangs reportedly controlling up to 90% of the city by 2023.

Just Do It (Wikipedia) Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to death row Gary Gilmore’s last words: “Let’s do it.” From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales). In many Nike-related situations, “Just Do It” appears alongside the Nike logo, known as the Swoosh.