The advertisement must be cool from a Gen X perspective.

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Bronze (Wikipedia) Bronze is an alloy consisting primarily of copper, commonly with about 12–12.5% tin and often with the addition of other metals (including aluminium, manganese, nickel, or zinc) and sometimes non-metals, such as phosphorus, or metalloids such as arsenic or silicon. These additions produce a range of alloys that may be harder than copper alone, or have other useful properties, such as strength, ductility, or machinability.

Generation X (Wikipedia) Generation X (often shortened to Gen X) is the demographic cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s as its ending birth years, with the generation being generally defined as people born from 1965 to 1980. By this definition and U.S. Census data, there are 65.2 million Gen Xers in the United States as of 2019. Most of Generation X are the children of the Silent Generation and early Baby Boomers; Xers are also often the parents of Millennials and Generation Z.