- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Ophiuchus (Wikipedia)
Ophiuchus (/ˌɒfiˈjuːkəs/) is a large constellation straddling the celestial equator. Its name comes from the Ancient Greek ὀφιοῦχος (ophioûkhos), meaning “serpent-bearer”, and it is commonly represented as a man grasping a snake. The serpent is represented by the constellation Serpens. Ophiuchus was one of the 48 constellations listed by the 2nd-century astronomer Ptolemy, and it remains one of the 88 modern constellations. An old alternative name for the constellation was Serpentarius (/ˌsɜːrpənˈtɛəriəs/).