- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Sun (Wikipedia)
The Sun is the star at the center of the Solar System. It is a massive, hot ball of plasma, inflated and heated by energy produced by nuclear fusion reactions at its core. Part of this internal energy is emitted from its surface as light, ultraviolet, and infrared radiation, providing most of the energy for life on Earth.