- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Frank Sinatra (Wikipedia)
Francis Albert Sinatra (/sɪˈnɑːtrə/; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the “Chairman of the Board” and later called Ole ‘Blue Eyes, Sinatra was one of the most popular entertainers of the 1940s, 1950s, and 1960s. He is among the world’s best-selling music artists with an estimated 150 million record sales.