- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Haller Lake, Seattle (Wikipedia)
Haller Lake (Lushootseed: sisaɬtəb) is a small lake and neighborhood in north central Seattle, Washington, named for Theodore N. Haller, who platted the neighborhood in 1905. His father, Granville O. Haller, was one of Seattle’s early settlers, an army officer who amassed a large estate in the region.