- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Baker River (Washington) (Wikipedia)
The Baker River (Lushootseed: dxʷqəlb) is an approximately 30-mile (48 km), southward-flowing tributary of the Skagit River in northwestern Washington in the United States. It drains an area of the high North Cascades in the watershed of Puget Sound north of Seattle, and east of Mount Baker. With a watershed of approximately 270 square miles (700 km2) in a complex of deep valleys partially inside North Cascades National Park, it is the last major tributary of the Skagit before the larger river reaches its mouth on Skagit Bay. The river flows through Concrete, Washington, near its mouth and has two hydroelectric dams owned by Puget Sound Energy.