- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Interstate 82 (Wikipedia)
Interstate 82 (I-82) is an Interstate Highway in the Pacific Northwest region of the United States that travels through parts of Washington and Oregon. It runs 144 miles (232 km) from its northwestern terminus at I-90 in Ellensburg, Washington, to its southeastern terminus at I-84 in Hermiston, Oregon. The highway passes through Yakima and the Tri-Cities, and is also part of the link between Seattle and Salt Lake City, Utah. I-82 travels concurrently with U.S. Route 97 (US 97) between Ellensburg and Union Gap; US 12 from Yakima to the Tri-Cities; and US 395 from Kennewick to Umatilla, Oregon.