- RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth
“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.
- Sicily (Wikipedia)
Sicily (Italian and Sicilian: Sicilia), officially the Sicilian Region, is an island in the central Mediterranean Sea and one of the twenty regions of Italy, situated south of the Italian Peninsula in continental Europe. With over 4.7 million inhabitants, including 1.2 million in and around the capital city of Palermo, it is both the largest and most populous island in the Mediterranean Sea.