- Happy people are pleased by the happiness of others. The miserable are poisoned by envy. They vote with Gore Vidal and David Merrick, both credited with saying, “It is not enough that I succeed. Others must fail.” Milos Forman‘s “Amadeus” is not about the genius of Mozart but about the envy of his rival Salieri, whose curse was to have the talent of a third-rate composer but the ear of a first-rate music lover, so that he knew how bad he was, and how good Mozart was.
- First report on quality and purity evaluations of avocado oil sold in the US (sciencedirect.com)
The demand for avocado oil has increased significantly as consumers resonate with its potential health benefits, however, due to the lack of enforceable standards, consumers are unprotected from fraud (i.e., economic motivated adulteration). This study analyzed avocado oils currently on the market in the US to evaluate their quality (e.g., free fatty acidity, peroxide value, UV absorbances, vitamin E) and purity (e.g., fatty acids, sterols, triacylglycerols). Our results showed that the majority of commercial samples were oxidized before reaching the expiration date listed on the bottle. In addition, adulteration with soybean oil at levels near 100% was confirmed in two “extra virgin” and one “refined” sample. These findings demonstrate there is an urgent need to develop standards for avocado oil not only to ensure the consumers receive high quality and authentic products but to establish a level playing field to support the continuing growth of global avocado oil industry.